Iowa Wesleyan could use Flickr for several purposes, just like they do their Facebook and Twitter accounts. The IWC admissions office could use the site as a place to post pictures of the campus (buildings, the diverse student population, sports, etc.) that perspective students could go look at and see what it the college is like before deciding whether or not to attend the school. A basic search on Flickr showed that there are thousands of universities in the country that use their Flickr accounts for this purpose.
IWC could also use their Flickr account to promote student activities. By taking pictures at S.U.B. events, athletic events, and other events on campus, and posting them on Flickr, current and perspective students can see what all happens on campus.
I'm sure that IWC could find other ways that Flickr could be helpful to the school. By creating an account and posting pictures, they can add it as a link to the homepage so that perspective and current students could see what it is like to be at Iowa Wesleyan.

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